Technically Speaking
Technically Speaking

A communication system for engineering teams.

Your team does good work.

But someone else has to approve, fund, or act on it.

TECH is the system for making that happen.

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Case study

At Jungle Scout, a software company, CTO Sam Johnson wanted his engineers ready to make decisions and handle executive conversations without him in the room.

Six weeks later, he was boarding a flight for vacation when an incident broke out.

He expected he’d have to step in. He didn’t.

What

TECH is a four-part model for getting work understood and acted on.

TTarget Audience

Know who you’re talking to, what matters to the business, and what matters to them.

EEnd Goal

Ask clearly for what you want, and know how you’ll handle pushback.

CClarity

Use stories and metaphors to make complex work easy to grasp and its impact on your audience obvious.

HHow You Say It

Use pace, volume, tone, and pauses to make the important parts land.

Who it's for

For teams whose work has to move through other people.

  • Engineering teams getting investment approved.
  • Product teams setting priorities across departments.
  • Partnership teams getting internal support for partner opportunities.
  • Sales teams getting product and delivery behind what was sold.
  • Technical experts making complex work clear to non-technical clients.
  • Your team, if its work depends on someone else understanding it, approving it, or acting on it.

The program

Work on real work.

Participants bring the conversations they're actually having: a partnership pitch, a client recommendation, a proposal, an executive update or a decision they need approved.

1

They learn to stop and ask who they're talking to, what matters to that person, and how it impacts the business.

2

They deliver the pitch, make a clear ask, and practice handling objections live.

3

They get direct feedback, try it again, and get a mental model to bring back to work.

Cohorts cap at six, so everyone gets personalized feedback.

Change starts immediately.

"Proposals now hit the points I care about. We get to decisions a lot more quickly."

Sam Johnson, CTO, Jungle Scout

"I talk to my CFO and COO completely differently now. I learned to get to the real problem underneath what people say."

Andrew Cotton, Head of Security, Compliance & IT, TextNow

"After the very first session, members of our team were immediately implementing the lessons and framework discussed."

Katee Carrasco, Director, Global Partnerships, MLSE

See how well your team does today.

Try the 5-minute assessment yourself: one brief, one pitch, scored against the same rubric we use with participants. Then send it to your team if you want a benchmark. No call required.

Technically Speaking